Princes is hoping to "invigorate" the added-value tuna sector in the UK with the launch of a range of "on-the-go" tuna salads.
In a bid to tap into the lunchtime market, Princes has rolled out a four-strong range that includes Tomato Salsa, French, Mexican and Italian style tuna salads. The range is packaged in a 210g self-contained bowl with fork included.
The launch is one of a number of new products from Princes designed for the lunchtime market by the ambient fish brand in recent months. Last week, the company launched Chicken Deli Fillers as part of its canned meat range. Prior to that, the firm invested in the ready-meal category with the launch of a range of ambient meals in microwaveable trays.
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News release
EAT ON THE GO WITH PRINCES NEW TUNA SALADS
Princes, the UK's number one ambient fish brand is launching a brand new range of tuna salads to invigorate the added-value tuna sector and drive incremental growth in the category.
Tapping into the lucrative lunchtime market, the four strong range includes; Tomato Salsa, French, Mexican and Italian style tuna salads. The recipes have been developed in conjunction with an independent nutritional expert to produce a range that is both convenient and healthy. In addition to tasting great, each variant is high in protein and low in saturated fat.
Launching in store from July, the range is packaged in a 210g self-contained bowl with fork included; making it ideal for shoppers grabbing a meal on the go, or stocking up for the week ahead. The packaging has been designed to reflect the healthy nature of the product and features a new style of appetizing food photography. Key product benefits are communicated via the bold front of pack design and coloured SRP further ensures the range won't go unnoticed at the fixture.
Neil Brownbill, Marketing Director for Princes, said: "The Added-Value Tuna sector has experienced long-term year on year decline, primarily as a result of the high levels of inflation. As brand leader, we spotted an opportunity to utilise our expertise in the market to deliver a range that addresses consumers' desire for healthy, convenient products whilst also looking to drive value back into the Added Value Tuna market."
"Working with nutritionists, we developed a range that is nutritious, offers the convenience and longer shelf life associated with ambient products and has proven consumer appeal, as corroborated by our consumer research."