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Siobhan Reddy to Inspire Women Gamers After Being Named Australian Woman of Year

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Core prompt: Video game developer Siobhan Reddy is out to inspire women gamers after being named Australian Woman of the Year in the United Kingdom

Video game developer Siobhan Reddy is out to inspire women gamers after being named Australian Woman of the Year in the United Kingdom.

Ms Reddy, 34, received the award at a ceremony in London on Wednesday night.

Earlier this year the Sydney-born developer was named by the BBC as one of the 100 most powerful women in the UK. The Queen was top of that list.

Sydney-educated Ms Reddy says the recognition has inspired her to do more to encourage other women to break into the traditionally male-dominated gaming industry.

"I feel it's given me probably a bit of a rocket up the bum in some way," she said.

"I've had my head down for so long just making things, that I've been bad in realising how low the numbers of women are within games.

"In the last months I've started to think more about how I can encourage young women to get into games."

 Ms Reddy is co-founder and studio director of Media Molecule - the company behind the award-winning Little Big Planet series of games.

Her brother was originally the gamer of the family but her mother was always into technology so as kids they had computers and game consoles.

At high school, in south-western Sydney, Ms Reddy became interested in making short films.

Then, after moving to England in the late 1990s, she found work in the games industry.

"It combined a lot of the things I was interested in: tech, story telling, music and all of these various things," Ms Reddy said.

The Australian Woman of the Year in the UK award is sponsored by Qantas.

Ms Reddy has won a return business ticket to Australia.

She also received a message from another woman who's risen to the top of a previously male-dominated field - Prime Minister Julia Gillard.

"The role of past winners and nominees is an impressive one and your name's a very worthy addition to the list," Ms Gillard told the 34-year-old in a video message.

"Keep up the good work."

Ms Reddy said when the PM appeared on the screen it was amazing.

"It's really kind of mental," she added.

Past award winners include theatre producer Liz Koops, leading chef Skye Gyngell and London bombing survivor Gill Hicks.

 
 
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