Gibsons Games has reported that retailers have sold out of its festive Pass the Pud game ahead of Christmas.
The company has been recieving daily phone calls from customers asking where they can buy one.
The sales have 'exceeded all expectations' for Gibsons. Last week over 1,000 units were shifted in John Lewis alone.
Nick Wright, Managing Director at Gibsons said: "We are delighted with the popularity of this festive game.
"We are receiving calls daily from customers trying to track one down."